Off-Page SEO – Search Engine Optimization (SEO) which means Optimize Website According to Search Engine, To optimize any website according to Search Engine, it is very important for you to have knowledge of two types of SEO. The first (On-Page SEO) and the second (Off-Page SEO) because unless you are complete about these two SEOs, you will never be able to bring your website to a good rank.
Well, I had already shared a brief article on On-Page SEO, you can check that also. As On-Page SEO also plays a vital role in SERPs.
You should have good knowledge of both On-Page SEO and Off-Page SEO so that you can optimize your website well from both inside and outside.
So that we can promote our website as much as possible and create backlinks, which leads to Ranking Improvement of our website.
When we create our own blog or website, then only we are aware of that blog. That’s why we need that we give information about our website to as many people as possible so that people can get information about our website and they visit our website,
Which you can also say to promote the website, along with this we also learn about link building within Off-Page SEO so that the search crawler can quickly find our website and show it on the top meaning in the search result.
The techniques we use to do both these things are called Off-Page SEO Techniques.
As I have already told that within Off-Page SEO we learn about website promotion and link building.
There is also a slight similarity between website promotion and link building because when we promote our website, we also give a link to our website so that the visitor can click on that link to visit our website and there can be an increase in traffic to our website. The same condition also occurs in link building.
When we promote our website on different sources on the Internet, it is called Website Promotion Techniques-
Social Media Sites are the best medium to promote anything because most people use social in their daily life.
Now along with Social Media Sites, Social Media Apps are also used a lot. Therefore you can promote your website well by using Social Media Sites and Apps.
Benefits of Social Media Sites
It is also very important to use Social Media Sites properly because it is not that you just create your account on any social media site and share the link of your website and you start getting traffic, so you should do this first. You have to see what features that social media site is providing to you.
On most social media sites, you get the facility to create a page, so first of all, create a page on that site with the name of your website so that along with the link shared by you on that site, your page is also promoted and people also Like the page so that you can get more and more followers.
You get the benefit of increasing followers that whenever you share a link on your page, your followers get a notification so that they get information about your link and they can click on the link shared by you in your article. Let’s also read.
Another advantage of creating a page on a Social Media Site is that you can add people to your account in a limit on Social Media Account but you can increase Unlimited Followers on Pages.
Along with this, you will also find many groups on social media, then you join the group related to your topic and share the link of your website and article in that group so that you can easily find people interested in your topic and your Chances of being clicked on the links also increase. Some of the Most Popular Social Media Sites are Facebook, Instagram, Twitter.
There are many such websites on the Internet where you can share the uploaded images on your website.
Photos are a very good medium to promote your product or website, as well as you can give the URL of your post along with these photos so that people who see your image and are interested in that topic, then that link. You can visit your website by clicking on it. some photo-sharing sites are – Instagram, Pinterest, Flickr, Google Images, Imgur.
Almost everyone likes watching videos, that’s why most companies use video ads to promote their products.
You can upload videos on free Video Sharing Sites by making videos of your website or posts/articles to publish on it. Also, there are many Video Sharing Sites that provide ads on your videos, which means that you can earn from your videos as well.
In this way, you can promote your website by creating a video of the articles published on your website, as well as you can earn earnings from those videos, some of the well-known video sharing sites are – YouTube, DailyMotion, Vimeo.
Most bloggers (even me) use YouTube and also share the link of their article in the description box along with the video on their YouTube channel.
I have also created a YouTube channel named Blogging Raptor (Hindi Language) and I have seen that there is an increase in traffic on this blog from My YouTube Channel too.
There are many such websites on the Internet where you can ask your questions. If you look at these sites, questions are asked on almost all the topics. You can also give the URL of your website in response to those questions. Question Answer Sites are used a lot in today’s time, so you can easily get questions related to your topic.
Replying to a question on Question Answering Sites gives you two advantages – First, you get a backlink, and Second, that question can be seen by all the people who visit or view that question. This also increases the promotion of your website. Some popular Q&A sites are – Quora, Google Question Hub, Yahoo Answers, Answer.com, Ask.com, and many more.
Blog Commenting is a very good option to promote any blog because through Blog Commenting you can comment on those blogs which are relevant to your topic because when you comment on such a blog, you get that People are easily found who are interested in your topic.
It is very easy to do Blog Commenting, you do a search related to your Topic or Keyword on the Internet and by commenting on the blogs you find on the top, you can give the URL of your blog in the Comment Box.
By which the visitors of that blog also visit your website by clicking on the link given on your comment and you also get quality backlinks.
If you want to know about Do-Follow & No-Follow Backlinks and their Benefits you can check my article on Do-Follow and No-Follow Backlinks – How to create, are they beneficial?
Forums are like a group created on any topic where people interested in that topic can ask their questions and share their experience with each other, so, first of all, you should find such active forums related to your topic, because only those who are related to your topic ask their questions on that forum.
With which you can answer those questions and answer them as well as give the URL of your blog.
In this way, you can give information about your blog to the people related to your topic so that they visit your blog. This is the easiest and most effective way to increase traffic on the blog. Today almost all bloggers use Forums and they also get a lot of traffic.
Link building means putting a link to your website in those places from where you can get a backlink for your website and your website’s ranking will improve quickly. There are many techniques for doing link building, using which you can create quality backlinks for your blog-
After creating any website, it is most important that we give the information of that website to the search engine so that it can index our website and show our website in search results.
There are many such search engines on the Internet that most people use to search on any topic. Therefore it becomes necessary for us to submit our website on all those search engines so that our website shows the results of all those search engines and we can get traffic on our website. Some most used Search Engines are Google, Bing, Yahoo, Yandex.
These are the most popular Search Engines which are used by almost everyone today. You have to submit your website on all these Search Engines, for which you can use their Webmaster Tools.
There are already many tools available on the Internet for pinging, with the help of which you can ping your website and articles.
Pinging adds your website to different browsers of Search Engine and Social Bookmarking Sites so that you get backlinks, as well as your website, is added to other browsers of Search Engine and your website will be shown in Search Result. Increases too much.
I personally use Pinger.com to and ping URLs of all of my websites and blog, some other good pinging tools are Ping My URL, Pingomatic, and etc.
There are many such websites on the Internet that provide you the facility to publish articles. You can give a link to your main articles by writing a demo article for your article on these sites.
By using Articles Submission Sites, you can create Do-Follow Backlinks for your website and these backlinks are very effective so that your website gets ranked quickly. Some popular sites are – Blogger.com, WordPress.org, Medium.com, Tumbler.com, and many more.
These are the most popular Articles Submission Sites. On which you can create backlinks of your website and articles by writing a small article.
Guest posting means that you go to someone else’s website and write your article. You can also say that when you write an article for someone else’s website, it is called Guest Posting.
One of the benefits of guest posting is that you can write articles on popular sites on which daily thousands of people visit.
You can also share your name and information about your website on those sites so that the visitors of that website get information about your website and also you can give a link to your website with your article. Due to which you get a quality backlink along with promotion.
Don’t Miss – What are Backlinks? And How to get Backlinks?
There are many Blog Directory Sites on the Internet on which you can submit your blog for free. By submitting your blog to Blog Directory Sites, you get Do-Follow Backlinks for your website.
Because Do-Follow Backlinks are very important for the website, so you should submit your website to as many Blog Directory Sites as possible, but there is another very important thing that when you submit your website to Blog Directory Sites. Then you have to select a category.
You select the correct category only and do not add your website at all to the Blog Directory Sites on which you do not find the category related to your topic.
Social Bookmarking Sites are those sites where you can create Do-Follow Backlinks by submitting the articles of your website.
There are many such social bookmarking websites on the Internet, on which you can create an account and add links to your latest articles to those sites. Some most used social bookmarking sites are – StumbleUpon, Digg, Delicious, Tumblr, Akonter.
These are very popular Social Bookmarking Sites. Along with this, you will come to know about many Social Bookmarking Sites on the Internet on which you can create your account and create Do-Follow Backlinks for your website.
In last I want to say that both On-Page SEO and Off-Page SEO are important for any website or blog in terms of its rankings and growth. But you should first focus on your articles and content because if you share your article or blog anywhere on the internet and it’s not that good or fulfills the needs of its reader then your hard work will be totally waste and no one will visit your blog again.
But if you write great content then when a visitor read your blog and found it helpful, he/she may share it with other needy peoples too, so that the authority of your blog and that article will increase and it will help you in two way. First, in increasing the search engine rankings and the Second, as the visitor finds it helpful then he/she will also read the other articles on your blog and he/she will become a permanent reader of your blog.
So, do write content which helps the peoples and fulfill their needs.