Off-Page SEO Guide – What is It and How To Do It?

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By Shrey Kajaria

If you talk about Off-page SEO with anyone they will tell you to build backlinks, but it’s not limited to backlinks only, there are many other things that you need to do.

To optimize any website according to Search Engines, it is very important for you to have knowledge of two types of SEO. 

In this particular guide, we will talk about Off-page SEO as I have already shared a brief article on On-Page SEO, you can check that also. As On-Page SEO also plays a vital role in SERPs.

You should have good knowledge of both On-page SEO and Off-Page SEO so that we can promote our website as much as possible and create backlinks, which leads to the Ranking Improvement of our website.

What is Off-Page SEO?

Off-Page SEO, the term itself defines “Off-Page” means doing optimizations outside the website or blog, so that it helps in increasing the website or its particular page rankings in Google or any other search engines.

Sometimes it is also referred to as Off-site SEO, so don’t get confused between these two terms.

When you create your own blog, at that time only you are aware of that blog. 

That’s why you need to give information about your website to as many people as possible so that people can get information about our website and they visit our website,

How to Do Off-page SEO

Okay now, let’s talk about the main topic of how you can do off-page SEO, so let’s start with promotion techniques.

Website Promotion Techniques

When we promote our website on different sources on the Internet, it is called Website Promotion like-

Social Media Sites

Social Media Sites are the best medium to promote anything because most people use social in their daily life.

Now along with Social Media Sites, Social Media Apps are also used a lot. Therefore you can promote your website well by using Social Media Sites and Apps.

Benefits of Social Media Sites

It is also very important to use social media sites properly because it is not that you just create your account on any social media site and share the link of your website and you start getting traffic.

On most social media sites, you get the facility to create a page, so first of all, create a page on that site with the name of your website so that along with the link shared by you on that site, your page is also promoted and people will also like the page and you will also get more and more followers.

Along with this, you can also find and join many groups on social media related to your topic and share the link to your website and article in that group. Some of the most popular social media sites are Facebook, Instagram, Telegram, and Twitter.

Photo Sharing Sites

There are many such websites on the Internet where you can share the uploaded images of your website.

Photos are a very good medium to promote your product or website, as well as you can give the URL of your post along with these photos.

Some photo-sharing websites are – Instagram, Pinterest, Flickr, Google Images, Imgur, etc.

Video Sharing Sites

Almost everyone likes watching videos, that’s why most companies use video ads to promote their products.

You can upload videos on free Video Sharing Sites by making videos of your website or posts/articles to publish on it. Also, there are many Video Sharing Sites that provide ads on your videos, which means that you can earn from your videos as well.

Many bloggers (even me) use YouTube and also share the link of the articles in the description box along with the video on their YouTube channel, some of the well-known video-sharing sites are – YouTube, DailyMotion, Vimeo, etc.

Question Answering Sites

There are many such websites on the Internet where you can ask your questions and give answers to others’ questions.

Replying to a question on Question Answering Sites gives you two advantages – First, you get a backlink, and Second, that question can be seen by a lot of people who visit or view that question, which can get some targeted and quality traffic to your website.

This will also help you in the promotion of your website. Some popular Q&A sites are – Quora, Google Question Hub, Yahoo Answers,,, etc.

Blog Commenting Sites.

Blog Commenting is a very good option to promote any new blog because through Blog Commenting you can comment on those blogs which are relevant to your topic and when you comment on such a blog, then you easily found those who are interested in your topic.

It is very easy to do Blog Commenting, just search related to your niche on Google and visit the blogs that you find on the top, then scroll down to the comment section then comment on something related to the post, then in the website text field you can paste the URL of your blog post.

Most of the time you will get no-follow backlinks, but some blogs/websites allow do-follow backlinks too.

If you want to know about Do-Follow & No-Follow Backlinks and their Benefits you can check out my article on Do-Follow and No-Follow Backlinks – How to create, are they beneficial?

Forum Posting

Forums are like a group chat created on any topic where people interested in that topic can ask their questions and share their experiences with each other. 

With this, you can answer those questions and while answering them you can place the URL of your blog post.

In this way, you can give information about your blog to the people related to your topic so that they visit your blog. This is the easiest and most effective way to increase traffic on the blog. Today almost all bloggers use Forums and they also get a lot of traffic.

Build Powerful Links – How to do Link Building?

Link building means putting a link to your website in those places from where you can get a backlink for your website and your website’s ranking will improve quickly. There are many techniques for doing link building, using which you can create quality backlinks for your blog-

Search Engine Submission

After creating any website, it is most important that we give the information of that website to the search engine so that it can index our website and show our website in search results.

There are many such search engines on the Internet that most people use to search for any topic. Therefore it becomes necessary for us to submit our website to all those search engines. 

So that our website appears in the results of all those search engines and we can get traffic on our website. Some most used Search Engines are Google, Bing, Yahoo, and Yandex.

These are the most popular Search Engines which are used by almost everyone today. You have to submit your website to all these Search Engines, for which you can use their Webmaster Tools.


Pinging tools send your website URLs to different Search Engines and Social Bookmarking Sites crawlers. That helps in fast crawling and indexing of your website.

There are many pinging tools available on the Internet, with the help of which you can ping your website and articles easily.

I personally use to ping URLs of all of my websites and blog, some other good pinging tools are Ping My URL, Pingomatic, etc.

Articles Submission Sites

There are many websites on the Internet that provide you with the facility to publish articles. You can give a link to your main articles by writing a demo article or a brief of an existing article that is already published on your blog.

By using Articles Submission Sites, you can create Do-Follow Backlinks for your website and these backlinks are very effective so that your website gets ranked quickly. 

Don’t Miss – What are Backlinks? And How to get Backlinks?

Some popular sites are –,,,, and many more.

Guest Posting

Guest posting means that you go to someone else’s website to publish your article. You can also say that when you write an article for someone else’s website, it is called Guest Posting.

One of the benefits of guest posting is that you can write articles on popular sites on which daily thousands of people visit.

You can also share your name and information about your website on those sites in the author box so that the visitors of that website get information about your website and also you can give a link to your website with your article. 

Blog Directory Sites

There are many Blog Directory Sites on the Internet on which you can submit your blog for free. By submitting your blog to Blog Directory Sites, you get Do-Follow Backlinks for your website.

Because Do-Follow Backlinks are very important for the website, so you should submit your website to as many Blog Directory Sites as possible, but there is another very important thing that you need to know before you submit your website to Blog Directory Sites, which is to select a category.

You need to select the correct category and add your site to related blog directory sites only. Do not add your website to every blog directory site, as it won’t benefit you and it may affect the authority of your site.

Social Bookmarking Sites

Social Bookmarking Sites are those sites where you can create backlinks by submitting articles or adding your website domain to your account’s profile section. Social bookmarking sites may also be referred to as profile creation sites.

Some most used social bookmarking sites are – StumbleUpon, Digg, Delicious, Tumblr, and Akonter.

These are very popular Social Bookmarking Sites. Along with this, you will come to know about many Social Bookmarking Sites on the Internet on which you can create your account and create Do-Follow Backlinks for your website.

Here is a list of 83+ profile creation sites.

Final Words

At last, I want to say that both On-Page SEO and Off-Page SEO are important for any website or blog in terms of its rankings and growth. 

But you should first focus on your articles and content quality because if you share your article or blog anywhere on the internet and it doesn’t fulfill the needs of its reader then your hard work will be totally wasted and no one will visit your blog again.

But if you write great content then when a visitor read your blog and found it helpful, he/she may share it with other needy people too, so that the authority of your blog and that article will increase and it will help you in two ways. 

First, in increasing the search engine rankings, and Second, as the visitor finds it helpful then he/she will also read the other articles on your blog and he/she will become a permanent reader of your blog.

So, do write content that helps the people and fulfills their needs.

Alright, this was a brief article on Off-Page SEO, I hope you understand what I have shared with you.

Thanks for reading and wish you all the best!

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