How to find low-competition keywords? this is one of the most asked questions by a newbie blogger.
How to do keyword research? or is there any way through which they can find relevant and profitable keywords for their blogs and able to rank them higher in Google SERPs (Search Engine Results Page)
Keyword Research is a broad concept and it takes a lot of effort and time to find the right, profitable, or money-making keyword.
But, it’s not that difficult too. In earlier days finding the right keyword was a difficult task but on the other hand, there was not that much competition as compared to nowadays.
So, It’s become compulsory to find some low-competition keywords, so that we can rank higher on SERPs.
That’s why I’m writing this article to share my unique keyword research techniques with you all so that you can find low-competition keywords for free, for your blogs and websites.
First of all, let us discuss what keyword research actually is.
What is Keyword Research?
Keyword Research is the way or a process of finding the right keywords or search terms for our blog, website, or YT channel, that individual people use in Search Engines, for example, Google, YouTube, Bing, and Yahoo Search.
Now let us discuss why it is important.
Importance of Keyword Research?
You create the opportunity to rank well in search engines for that specific topic. High rankings in search engines drive traffic to your website.
Keyword Research impacts all of the other SEO work that you perform on your blog or website, like on-page SEO, email marketing, and content marketing.
Well, there are many more benefits of keyword research but these two are the main ones, and all others are connected to these two only.
Before finding low-competition keywords, there is a thing that no one will share with you, and it is one of the most important factors while finding a good profitable keyword, which is search intent and its types.
So, first of all, we will discuss what search intent is.
What is Search Intent?
Search Intent means, what the user (visitor) exactly wants to get after searching a query on any search engine.
If you get to know what actually a user needs then it will be very easy for you to find relatable keywords to it, and use them on your blog or website.
But there are also different types of search intent that we will need to know before finding keywords. so let’s discuss them too.
Different Types Of Search Intent
Basically, people say there are five types of Search Intent, but I would say that there are only four types of search intent that are important, which are:
- Informational Keywords
- Navigational Keywords
- Comparison Keywords
- Transactional Keywords
So now let us know about these types of search intent in brief with the help of some examples.
1. Informational Keywords
Informational keywords are those keywords that a user searches, for just to find some information regarding any particular things, topics, or products. Here the intent of the user is just to find some information related to a topic, product, or service.
Some examples of Informational Keywords: How to, What, Why, When, Where, or any Questions related to keywords.
2. Navigational Keywords
Navigational Keywords are those keywords that the user already knows where he wants to go, but uses the search engine as a shortcut to get there. This happens, for example, when he types the name of a brand to get to her website.
Some examples of Informational Keywords- Brand, Product Or Service, Price, Features, or Specifications.
3. Comparison keywords
Comparison Keywords are the keywords in which, the user already intends to purchase certain products, but is probably confused between two or more products.
Some examples of Informational Keywords: And, or, Versus (Vs).
4. Transactional Keywords
Transactional Keywords are directed towards conversion after the user has already searched for information to solve their need.
Some examples of Informational Keywords: Buy, Subscribe, Sale, Apply, Download, Discounts, and Coupons.
Now let’s jump into the main part of the keyword research process, which is how to find low-competition keywords.
How to Find Low Competition Keywords?
I will share my personal checklist with some points to tell you about this easily and fast.
So here is my go-to checklist which I personally use for my keyword research.
Keyword Research Checklist:
1. Find Your Parent Keyword.
First of all, You need to find your parent keyword or main topic on which you are writing.
For e.g- Make money online.
Here you need to find the main keyword or you may say niche on which the whole article will be prepared. But remember you don’t need to target the keyword directly.
What you will do is use this parent keyword in different another helping keyword (which is our next step)
2. Create a List of Helping Keywords related to Parent Keywords.
Second, You need to find and create a list of helping keywords or you may say long-tail keywords which are related to our main keyword (that you have found in the first step).
For e.g:
- How to make money online for free,
- Different ways to make money online,
- How to make money online in India
- Best way to make money online for free in India (target your specific country)
Here you can easily see that our main/parent keyword (Make money online) is getting repeated in different other helping keywords.
For this step, you can use Google auto-complete, which will help you in finding out the best supporting or helping keywords, but I would recommend using it in incognito mode as you won’t be able to see any previously searched words. So that will be helpful for you.
or you can use any other free keyword generator tools for the same.
Also, don’t forget to find the search intent of the user for that keyword as your article should match the search intent of the user.
3. Finding Keyword Difficulty and Search Volume of those Helping Keywords
Third, Now that you have created a list of helping keywords, the next step is to find the Keyword Difficulty (KD) or SEO Difficulty (SD) with the monthly search volume of those keywords.
You can use tools like Ahref Free Keyword Generator or Ubersuggest to check the KD and search volume of those keywords.
And If you are a beginner then I will suggest you select keywords that have KD below 5 and have at least more than 150 monthly search volume.
Now the fourth step is one of the most important steps which no one will tell you, and if you skip this step, then even if you found a keyword with even 0 KD, then also you won’t able to rank.
4. Checking SERPs (Search Engine Results Page)
Fourth, After you find keywords with low KD or SD, now you will have to check out the current SERPs for those keywords and you need to check the top 10 ranking sites.
If you found websites that have a good Domain Authority, and a good amount of backlinks, then skip that keyword and find another one till you won’t get the right low competition keyword.
But again it’s not 100% true, let’s see an example:
You can see that the SERPs for the keyword “How to make money online in India quora” this Domain Authority is 93 on the right side, which is nearly impossible to beat for the new or intermediate blog.
But on the left side, you can see the only site ranking is Quora and its different pages, as we searched “quora” that’s why it’s showing only quora’s results.
But still, you can rank on this keyword (I’m not saying at the top position) but you can rank on this keyword in the top 10 positions if you work on this particular keyword for a long time.
So, It’s really important to check the SERPs, for the keyword you found, even if the KD/SD is low.
5. Placing those Profitable Keywords in your Articles.
Fifth, After checking the SERPs of those keywords, and finding the right profitable keyword for your blog/website, just use those profitable keywords with proper SEO in your articles.
It doesn’t mean that you are just stuffing that keyword in your articles, never ever do that, just use that keyword where it is necessary.
Well, I have already published a brief article on On-Page SEO, you can check out this article for proper keyword placement tips.
Conclusion
It might sound easy, but when you perform these steps or tasks, it takes a good amount of patience, big keyword researchers, bloggers, and affiliate marketers spend weeks and even a month just to find a single right profitable keyword for their blog or business.
So let me summarize the whole article again.
- Always start with finding the parent keywords related to your article’s topic and note them.
- Then creating a list of helping or long-tail keywords is always important as these variations will help you to drive additional traffic to your site.
- After that, another important part is to find the search intent of the user, as you need to prepare your article according to it.
- Then find the keyword difficulty and search volume for those keywords, try to use keywords which has keyword difficulty lower than 10 and a search volume of more than 150 or 200 per month.
- After finding those keywords you need to check the SERPs of those keywords and check which sites are ranking on those keywords and are those sites have used those keywords in their article or not.
And in the last do the right placement of those keywords on your website that I have already shared in this On-page SEO guide, so you can check out and do the proper keyword placements.
I hope you found this article helpful, and if you have any doubt then feel free to ask questions in the comment sections below I’ll be happy to assist you as soon as possible.
All the very best, and sharing is caring!