TikTok’s growth never stops, even after getting banned in several countries. TikTok continues to grow globally and has surpassed 2.5 billion downloads. User rates and engagement rates are also skyrocketing on this platform.
It’s not just another platform where millennials are getting entrained by, but Gen Z., Gen Alpha, Gen Z, and even millennials are becoming creators. Creating a brand in 2025 will lead you towards massive opportunities. Let’s figure out what the key factors are that work on TikTok to grow as a creator.
The TikTok algorithm works in your favor when you post at the right time. That being said, if you post your videos when your audience is offline, you will not see visible results, but when you start posting your audience is active and ready to engage with your content.
TikTok is going to push your videos to more and more viewers. So finding your audience and when they are in active mode is also important. Early engagement is the hack over here. The more engagement you get, the more you grow as a creator.
What’s new in 2025
- AI-Powered Recommendations: The TikTok algorithm is powered by AI (Artificial Intelligence), it analyzes how users are watching videos, how they are reacting to the videos, likes, shares comments. Then it creates a For You Feed (FYF) for the user.
- Long Videos (up to 10 minutes) are performing better during weekends and late evenings. Take the leverage of long-form content as well. People have a very short span of watching videos, but if you figure out how to keep them watching the whole video, congratulations, you are ahead of creators already.
- TikTok Shop integration: This integration makes it easy to target the buyer audience and cover a large portion of the audience.
- Increased competition: Because of more users, it is easy for those who are trying to build their brand and cover a larger audience. No, it’s not saturated. Everyone wants to watch something. You will find your audience key here is to be consistent.
Why Timing Still Matters
- The TikTok algorithm relies on early engagement, likes, shares, and comments.
- Videos being posted on users’ active times gain momentum and go viral.
- The more early engagement your videos get, the more they’re going to be on the For You Feed (FYF)
Global Best Times to Post on TikTok in 2025
- 6:00 am to 8:00 am for the early-morning birds. (Week Days)
- 11:00 am to 1:00 pm for those who are halfway done with the work. (Week Days)
- 8:00 pm to 10:00 pm works for both weekdays and weekends.
Best Time to Post on TikTok by Country/Region
Best Time to Post on TikTok in the United States (EST)
- Peak: 7–9 AM, 12–2 PM, 6–9 PM
- Best days: Tuesday, Thursday, Saturday
Best Time to Post on TikTok in Australia (AEST)
- Peak: 6–9 AM, 8–10 PM
- Best days: Wednesday, Friday, Sunday
Best Time to Post on TikTok in India (IST)
- Peak: 7–9 AM, 12–1 PM, 7–10 PM
- Best days: Monday, Thursday, Saturday
Best Time to Post on TikTok in the United Kingdom (GMT/BST)
- Peak: 6–9 AM, 1–3 PM, 7–9 PM
- Best days: Tuesday, Friday, Sunday
Best Time to Post on TikTok in Canada (EST/PST)
- Peak: 7–9 AM, 12–1 PM, 7–10 PM
- Best days: Wednesday, Friday
Best Time to Post on TikTok in the Middle East (GST/KSA Time)
- Peak: 6–9 AM, 12–3 PM, 7–10 PM
- Best days: Saturday, Monday, Thursday
Best Time to Post on TikTok in the Philippines and Southeast Asia (PHT/WIB/ICT)
- Peak: 6–9 AM, 12–2 PM, 7–10 PM
- Best days: Tuesday, Friday, Sunday
Best Time to Post on TikTok by Day of the Week
Best Time to Post on TikTok Monday
Monday: 6AM – 9AM, 7PM – 9PM
Best Time to Post on TikTok Tuesday
Tuesday: 7AM – 10AM, 8PM – 10PM
Best Time to Post on TikTok Wednesday
Wednesday: 6AM – 8 AM, 11 AM – 1 PM
Best Time to Post on TikTok Thursday
Thursday: 7AM – 9AM, 9PM – 11PM
Best Time to Post on TikTok Friday
Friday: 6AM – 10AM, 4PM – 6PM
Best Time to Post on TikTok Saturday
Saturday: 9AM – 11AM, 7PM – 9PM
Best Time to Post on TikTok Sunday
Sunday: 8AM – 11AM, 6PM – 8PM
How to Find Your Best Posting Time
Step 1: Switch to a creator account that allows you to see the analytics on your account.
Step 2: Analyze the metrics
Look at:
- Followers Activity: Find when your followers are the most active.
- Top performing posts: Analyze your previous videos with higher engagement and see what time it was posted.
- Video retention rates: TikTok has retention rates around 34.8%. The longer your time your videos are watched the better it performs.
Step 3 : Experimentation + consistency tips
- In the beginning, try posting at different times for a week or 15 days to find out the perfect time to post.
- Use the same video twice with a little tweak here and there. Change the overlay or the music for example and see which type of videos are performing better.
- If you’re someone good with tracking you can always track your records for better understanding. Remember, there is no magic to find out this, it’s all about trial and error.
Tips to Maximize Engagement Along with Good Timing on TikTok
- Hook in the first 3 seconds: Use different types of hooks at the start of the video to grab the attention of the viewer. Experiment with visual hooks that create curiosity for the viewer.
Add bold text at the start of the video to grab the attention, address a pain point to create interest for the viewer, or just jump into the video and say something that no one is saying. - Strong CTAs (calls to action): Your CTA (Call to action) should be as strong as your vision to grow. Keep it short yet powerful.
- Do you want to sell something? Then create urgency.
- Do you want more comments? put some actionable CTA.
- Do you want people to follow you? Create a safe space through your content and drop the CTA.
Be specific about what you want at the end of this video. Focus more on what your audience needs and why they should respond to your CTA.
Make sure the CTA you are using is relevant to the audience and the content you are putting out.
- Using trending audio and hashtags: Audios are trending for a reason, but not every trendy audio is going to make your content go viral. Audios are solely used for the vibe of the video.
- You can use trendy audio, and it still won’t perform if it does not match the vibe of the video. Audios are also used to hook people.
- So when your video and the audio are in sync, it will make people stop and make them watch it in a loop. That’s how a trending audio will help you land on the For You Feed (FYF).
- Pay attention to what people are searching for. Use a mix of hashtags in your videos. Use a mix of high-volume hashtags, smaller hashtags, and trending hashtags. Using this technique will help you land on the For You Feed (FYF).
- If you only use high-volume hashtags as a beginner, your video might be lost and pushed down cuz of the saturation.
- On the other hand, smaller hashtags will help you to be more visible, and people will find your content when they search for that hashtag.
- Use 3 to 5 hashtags in every video with this mix.
- Engaging with viewers in comments immediately after posting: The Algorithm loves it when you are interactive on the platform.
- Trust me, every interaction counts. It also increases the chances of you hitting the For You Feed ( FYF).
- Respond to comments, not just emojis, but meaningful replies, which will create a connection, and maybe a convo in comments does not harm anyone.
TikTok will surely reward you for interacting with people. Before posting, scrolling, and interacting with other people’s content, it makes you visible to the audience and gives a signal to the algorithm that you are a user and not just someone putting content and ghosting.
Remember, it is a two-way process; the more you interact with people, the more you will get in return.
Concluion
In 2025, timing still plays a major role when it comes to growing on TikTok. With millions of videos getting uploaded every day, posting at the right time can honestly make a big difference in who sees your content.
Whether you’re in India, the US, or any other part of the world, knowing when your audience is most active gives your video a better chance to go viral.
But just knowing the best time is not enough. Consistency, quality content, and experimenting with your own audience insights matter a lot too. Use TikTok analytics, observe when your followers are active, and learn from your top-performing videos.
At the end of the day, there’s no one-size-fits-all timing. What works for someone else might not work for you. So, keep testing, stay regular with your uploads, and focus on making content that connects. Because when timing and creativity come together, that’s when real growth happens on TikTok.
So go ahead, try different slots, track what’s working, and don’t be afraid to tweak your strategy. Your best time to post is waiting to be discovered.